Leslie Herring

I strive to design beautiful and functional interactive experiences for web, mobile, and more.

I'm passionate about user-centered design that's intuitive and enjoyable. Problem-solving is my jam.

 

Experience

I’m a multi-faceted designer who specializes in user experience and interface design. I’ve helped anyone from large companies to small startups communicate their ideas to achieve their goals through interactive design; whether that's an app, or an immersive experience on a trade-show floor. 

I’ve managed teams of designers and developers crafting agile project roadmaps to take products through cycles of releases from MVP features, enhancements, to production release. I incorporate user feedback and business data to make products better over time.

 

Hero Digital

Senior Designer II - 2017-Present

Hero Digital is a Customer Experience agency specializing in multi-channel design. I work for a team embedded onsite with one of the Bay Area’s top Fortune 100 technology companies. As the lead designer on my current product, I manage other designers and work closely with business strategy, product owners, developers, and users in California, Texas, and India to build scalable products that empower the future of the company.

I conduct user experience workshops and apply UX design methodology such as user journey mapping, wireframes, UI design and prototyping to my projects, which have ranged from customer facing web pages, to internal tools, web-apps, and CMS design.

First Person

User Experience Lead - 2016-2017

Interactive Art Director & UX/UI Designer - 2014-2017

Interactive Designer - 2013-2014

First Person is a creative agency with a broad range of disciplines including Graphic Design, Video and Motion Graphics, Digital Campaigns, Content Development, Branding, Strategy, Experience Design, and Development. I worked on a variety of projects including presentations, apps, websites, and touch screen experiences. I was also the Interactive team lead, managing a small team of both designers and developers throughout project workflow.

Westernized Productions

Interactive Designer - 2010-2013

Westernized Productions was a boutique design firm specializing in moving images and animation. I started as an interactive design intern, and was hired full time shortly after. I worked on a range of products from websites to touch-screen experiences as a designer and developer.

Freelance

Web Design - 2009-Present

Worked in various mediums including web design, mobile app design, front-end development, graphic design, branding, and email marketing for small businesses, non-profits, and other partnerships.

 

Academy Of Art University

Web Design & New Media

Bachelors of Fine Art | 2010

General Assembly

User Experience Design

Certificate of Completion | 2017


Awwwards

Honorable Mention

First Person Website


What people Say

Leslie has a wonderful combination of design and organization. She approaches each design challenge with a very clear idea of how to architect and organize information and then finds the simplest way to visually display it. This was a natural fit for User Experience. She helped design the User Experience for a host of different platforms: a wayfinding kiosk for Simon Mall, a web application for Apptourage, and many websites and microsites.

Leslie also grew into a leadership role at First Person, managing a team of three people. She tasked the team with all of their day to day assignments and ensured on time delivery. She also was instrumental in creating SOWs and project requirements. Leslie is an exceptionally hard worker and a real asset, able to wear a number of hats. I give her my highest recommendation.
— Drew Fiero, CEO - First Person
 
Leslie is a capable and professional art director and UI designer. The insight and guidance she provided as a member of the First Person team we hired greatly enhanced our product vision. I happily recommend Leslie to anyone seeking an art director with a sense of product ownership.
— LIH-HANN CHIU, CO-FOUNDER - STYLING SOLUTION
 
Leslie is an instrumental member of First Person’s interactive design team. I found Leslie to be a quick study and a sharp and effective communicator. I was impressed by Leslie’s dedication and noticable growth as a designer during the 2 years we worked together. She is a strong and dependable designer with a quick wit and an impressive range of interactive skills.
— JESSE WOODWARD, INTERACTIVE CREATIVE DIRECTOR - FIRST PERSON