Leslie Herring

I strive to design beautiful and functional interactive experiences for web, mobile, and more.

I'm passionate about user-centered design that's intuitive and enjoyable. Problem-solving is my jam.

 

Experience

I design digital products for Fortune 100 technology companies, startups, and global brands. Over 15 years I’ve set experience strategy, led teams of 3–8 designers and developers across time zones, and worked alongside product, engineering, and business stakeholders. I’m hands-on in Figma and front-end code (HTML, CSS, SASS), and I use AI tools in my design workflow. I'm comfortable presenting to clients, and often am able to bridge the technical communication gap to stakeholders, explaining design decisions and citing research.

 

Huge

Experience Design Lead – Jul 2025 - Present

Senior Designer II – DEC 2024 - JUL 2025

Huge is a design and technology company creating digital products and experiences that grow ambitious brands. I stayed on as design lead for an enterprise content platform after Huge acquired Hero Digital.

  • Grew the design team from 1 to 2–3 designers across Pacific, Central, and India time zones.

  • Shipped 7+ new features, including re-usable variables, version comparison, and an AI-powered style guide.

In March 2026 I moved to the core Huge design team as the platform engagement concluded.

  • Led UX strategy for a healthcare website redesign, taking the project from research through wireframes and presenting to client stakeholders.

  • Researched and audited 2 existing healthcare brands, which informed redesigns of both brands’ websites.

  • Delivered wireframes and prototypes, working daily with 1–4 visual designers and 2–3 developers at a time.

  • Used Figma Make to populate redesigned page layouts with existing website content and Claude to draft brand-voice copy, cutting hours of work and doubling the number of wireframe examples presented to clients.

Hero Digital

Senior Designer II – Feb 2022 - DEC 2024

Senior Designer – Dec 2017 - Feb 2022

Hero Digital is a Customer Experience agency specializing in multi-channel design. I worked for a team embedded onsite with one of the Bay Area’s top Fortune 100 technology companies. For 7+ years I led design on an enterprise content platform that a Fortune 100 technology company used to write multi-channel help articles.

  • I managed 1 designer and worked daily with product owners and lead front-end and back-end developers.

  • Launched a custom content management system in June 2023 for 200+ authors, with a 19% increase in positive end-user ratings of the public content published on first release.

  • Shipped 13+ features that reduced projected author editing effort by about 97%, from an estimated 70 hours to 2.3 hours per author.

  • Reduced the content catalog by 97.5%, from 5000+ to about 125 articles, making it far easier to maintain.

  • Ran 3 UX workshops (1 in person, 2 online) that shaped 4+ features, then trained user leads to run their own sessions that shaped more.

  • Kept 45+ major releases on schedule by defining scope and aligning design with business goals.

  • Grew adoption from 2 authoring teams to 4, with 26 additional content types requesting on-boarding.

First Person

User Experience Lead – May 2017 - Sept 2017

Interactive Art Director & UX/UI Designer – Feb 2014 - May 2017

Interactive Designer - Aug 2013 – Feb 2014

First Person is a creative agency with a broad range of disciplines including Graphic Design, Video and Motion Graphics, Digital Campaigns, Content Development, Branding, Strategy, Experience Design, and Development.

  • Led a team of 3–8 designers and developers on 10 web, mobile, and touch-screen projects, from kickoff to launch.

  • Mentored 2 intern designers.

Westernized Productions

Interactive Designer - Dec 2010 – Aug 2013

Westernized Productions was a boutique design firm creating motion graphics videos, websites, mobile applications, and touch-screen interactive experiences.

  • Designed and developed 6 websites and touch-screen experiences, moving from intern to full-time hire within 3 months.

Freelance

UX/UI Design – 2009-2018

Worked in various mediums including web design, mobile app design, front-end development, graphic design, branding, and email marketing for design agencies, small businesses, non-profits, and other partnerships. Work included presentation design, UX design for iOS, website design, print design, and consultation.

 

Academy Of Art University

Web Design & New Media

Bachelors of Fine Art

General Assembly

User Experience Design

Certificate of Completion


Awwwards

Honorable Mention

First Person Website


What people Say

“I had the pleasure of working alongside Leslie, and I can say without hesitation that she is one of the best designers I’ve encountered in my career.

Her designs are consistently thorough, clean, and polished. What truly makes Leslie stand out is her unique ability to identify and address edge cases — something rarely seen in even the most experienced designers. This level of attention to detail was evident across every feature she worked on.

It was a genuine pleasure collaborating with Leslie, and any team would be lucky to have her!”
— Saranya Kumar, Product Owner - AppleCare Digital
“Leslie is one of those rare design leads who genuinely elevates everyone around her. She ran our project with a level of clarity and rigor that made even the most complex UX challenges feel solvable. Her design systems thinking is exceptional - she sees both the macro structure and the micro details, and nothing slips through. She’s also incredibly skilled at navigating client relationships, keeping things aligned and productive without ever losing the thread of what’s best for the user. On top of all that, she’s just a wonderful person to work with - thoughtful, direct, and always willing to dig in alongside the team. I’d work with Leslie again in a heartbeat and can’t recommend her highly enough.”
— Marat Stary, (via AppleCare Digital) Founder & UX/Product Design Leader at Kollective
“She is such a great teammate and a trusted advisor for me personally over the last year. I was thoroughly impressed by her in a recent discovery session/requirement gathering session with the Gutenberg users. She was really good and ran a really tight ship. We got such great and valuable feedback from the session and it was all due to Leslie.”
— Rohit Acharya, Product Owner - AppleCare Digital
“Leslie has a wonderful combination of design and organization. She approaches each design challenge with a very clear idea of how to architect and organize information and then finds the simplest way to visually display it. This was a natural fit for User Experience. She helped design the User Experience for a host of different platforms: a wayfinding kiosk for Simon Mall, a web application for Apptourage, and many websites and microsites.

Leslie also grew into a leadership role at First Person, managing a team of three people. She tasked the team with all of their day to day assignments and ensured on time delivery. She also was instrumental in creating SOWs and project requirements. Leslie is an exceptionally hard worker and a real asset, able to wear a number of hats. I give her my highest recommendation. ”
— Drew Fiero, CEO - First Person